Origins:
From master's program
to entrepreneurship center

In 2010, the Munich University of Music and Theater launched a master’s program in cultural and music management and founded the Institute for Cultural Management and Media with the appointment of Prof. Maurice Lausberg. A key focus of the program is cultural entrepreneurship. In the “Cultural Entrepreneurship Lab” module, students work in small teams to develop a cultural business model, from the initial artistic vision to market and competition analysis to a complete business plan.

In 2020, the university is taking the next step with the opening of Wavelab: an entrepreneurship center at the University of Music and Theater that aims to spark curiosity about innovation, entrepreneurship, and new business models among creative professionals and students from all over Munich, while also providing a place for ventures at the intersection of music, arts, and media with new technologies.

To the institut for cultural management & Media

Our Team

We are entrepreneurs ourselves and share your entrepreneurial spirit. Wavelab is also a start-up in the making. We work in an agile, people-centered way and with a great deal of empathy. With a small, talented team, we set out to make a big splash and sweep you along with us.

Prof.
Maurice Lausberg

Initiator of Wavelab and expert for culture, art, music & entertainment

Maurice Lausberg, physicist, is the founder and managing director of actori GmbH, Europe’s leading strategy consultancy specializing in culture, education and entertainment. Maurice Lausberg is also co-founder of various startups in the culture, entertainment, sports, and biotech sectors with an investment volume of more than €50 million. Since 2008, Maurice Lausberg has been a professor of cultural management and the director of the Institute for Cultural Management and Media at the Munich University of Music and Performing Arts.

Prof. Dr.
Frizz Lauterbach

Expert for digital media, broadcasting & innovation processes

As a digital expert at Bayerischer Rundfunk, Frizz Lauterbach is responsible for digital change processes, digital innovation at ARD and EBU, and managing the digital brand worlds of BAYERN 1 and BAYERN 3. At the University of Music and Performing Arts, his teaching and research focuses on digital transformation in media practice, cross-media forms of communication, and interactive media design.

Silvia Taschner

Head of Wavelab

Silvia Taschner studied cultural and music management at HMTM and has held various positions in the cultural sector. After her last position at Start2 Group, a global innovation platform for startups, companies, and public institutions, she is very excited to bring culture, music, and media together with innovation and entrepreneurship at Wavelab. She is an expert in acceleration based on the lean startup approach, design thinking, and (digital) transformation processes.

Antonia Wach

Strategic Advisor

Antonia Wach is a lawyer and spent 10 years working at Germany’s largest strategy consultancy for culture, education, and entertainment, where she supported and managed projects with a wide range of cultural institutions. As the founder of “YEH – Young Entrepreneurship Hub,” she introduces young people to the topics of innovation processes and entrepreneurship. She helped establish Wavelab and managed it for two years. Today, she contributes her expertise as a strategic consultant, supports startup teams with funding, and continues to expand the Wavelab network.

Viktor Schacherl

Events, Communications & Community

Viktor Schacherl is an expert in event management, marketing, and community at Wavelab. Previously, he worked as an editor at Süddeutsche Zeitung, Bayerischer Rundfunk, egoFM, and M94.5, among others, and was Head of Events and PR at Mediaschool Bayern. He focuses on music, culture, and media. In addition to his studies in literature and media sciences (M.A.), he is an alumnus of the Academic Program for Entrepreneurship at the Strascheg Center (Munich University of Applied Sciences).

Alexandra Mümmler

CreatiF-Center

Alexandra Mümmler has many years of practical experience coordinating and organizing projects thanks to her training as an architect (M.Arch.) and her work in various architectural firms, such as Herzog & de Meuron. With her master’s degree in visual communication (M.A.) and her artistic practice, she brings creativity, a love of experimentation, and conceptual work in the context of media, art, and tech to the table. She has professional experience and networks in Munich, Vienna, Amsterdam, and Berlin.

Jens Blankenburg

Incubator

Jens Blankenburg is an entrepreneur, startup coach, and composer. In addition to his experience as a strategy consultant and corporate entrepreneurship manager, he has extensive expertise in working with digital audio workstations (DAWs), virtual instruments, and sampling. He combines creativity, technical know-how, and strategic thinking at the intersection of culture, music, and entrepreneurship.

Laura Bruns

Coordinator Gründungshub Oberbayern

Laura Bruns studied design and media management and has worked in various roles at the intersection of culture, urban development, and creative consulting. As the founder of the stadtstattstrand agency, she contributes her expertise in developing innovative formats, building creative networks, and strategic transformation processes. She supports institutions in the early stages of projects, mediates between different stakeholder groups, and combines creative thinking with strategic planning.

Magdalena Huppertz

Research assistant

Magdalena Huppertz is currently studying for a master’s degree in Applied Design Research at Munich University of Applied Sciences and supports the team as a research assistant in the area of communication and event management. She completed her bachelor’s degree in design with a focus on illustration at Münster University of Applied Sciences, having previously studied philosophy and German language and literature. She writes and illustrates on a freelance basis and also has experience in theater and opera.

Advisory Board

Our Advisory Board supports us with strategic advice and contacts in their networks. We are delighted and grateful to have this diverse group on our side.

Christian Mio Loclair

CEO Waltz Binaire

Dagmar Schuller

CEO AudEERING

Mate Galic

CIO Native Instruments

Rolf Christof Dienst

Investor (u.a. Spotify)

Malte Kosub

CEO Future of Voice

Prof. Bettina Reitz

President of University of Television and Film Munich

Christian Diekmann

COO Deutsche Entertainment AG

Prof. Dr. h.c. Roland Berger

Entrepreneur & Investor

Prof. Martin Maria Krüger

President Deutscher Musikrat

Nikolaus Bachler

Intendant Bayerische Staatsoper

Speakers, Coaches,
Mentors & Experts

We present our (constantly growing) network of competent and exciting speakers, coaches, mentors, and experts:

Annalena Maas

PerART

Patrik Hübner

Farbkind GmbH

Miriam Schütt

SofaConcerts

Hannes Tronsberg

future demand GmbH

Jonas Rothe

TimeRide GmbH

Julian Buning

Wunderkidz GmbH

Annemarie Grund

BayStartup

Johannes Hoyos

scale up

Thorsten Bühner

Goodworkshops

Thomas Hartmann

str48wd Products

Eric Golub

ViewYork Media

Rouven Hills

Digital Designer

Holger Kurtz

Kulturmanager für Digitales

Christian Schellenberger

Rainmaker Tribe

Wolfgang Roth

Matthias Strobel

MusicTech Germany Bundesverband Musiktechnologie Deutschland e.V.

Erdinç Koç

MTH Accelerator

Markus Feigelbinder

The Saas Machine

Kathrin Zeitler

Robert Redweik

Vinzent Ellissen

Undiced

Bernhard Neumann

NFT

Wolfgang Dykiert

Fördermittelberatung

STIFTUNGEN

Wavelab is supported by foundations and private sponsors. With their help, Wavelab is able to offer its incubator program, early-stage startup support, and inspiring event formats. If you have the opportunity to support Wavelab, please contact us: hallo@wavelab.io

Romy Gohlke Stiftung

Romy Gohlke Stiftung

Marianne Ingenwerth-Stiftung