Origins:
From master's program
to entrepreneurship center
In 2010, the Munich University of Music and Theater launched a master’s program in cultural and music management and founded the Institute for Cultural Management and Media with the appointment of Prof. Maurice Lausberg. A key focus of the program is cultural entrepreneurship. In the “Cultural Entrepreneurship Lab” module, students work in small teams to develop a cultural business model, from the initial artistic vision to market and competition analysis to a complete business plan.
In 2020, the university is taking the next step with the opening of Wavelab: an entrepreneurship center at the University of Music and Theater that aims to spark curiosity about innovation, entrepreneurship, and new business models among creative professionals and students from all over Munich, while also providing a place for ventures at the intersection of music, arts, and media with new technologies.