Dr Pei-Sze Chow is Assistant Professor of Digital Culture and New Media at the Wee Kim Wee School of Communication and Information, Nanyang Technological University, where she presently researches the social, cultural, and political implications of AI technologies on the labour of creative professionals in the cultural and creative industries. She has published widely on national and transnational media cultures across Europe and Asia and was previously a faculty member at the University of Amsterdam and Aarhus University.

Can generative AI tools ‘boost’ human creativity? Does the use of AI tools in creative work lead to the deskilling of the artist? How do we negotiate existing notions of authorship in the context of AI-assisted creative work? Is it inevitable that the creative worker must embrace technological advances and adapt to the potentials of AI?” In this talk, I dissect four keywords that continue to circulate in critical media scholarship and popular debate about the role, impact, and ethics of AI tools in creative work. We begin with the differences and similarities between two milieus in which discourses about AI presently circulate: “the artworld” and “the creative industries”, each representing the artistic and the industrial approach respectively. It is only when we delineate the boundaries of the two milieus and trace how the meanings of specific keywords shift in each context that we can meaningfully communicate and critique the uses and effects of generative AI on the production of creative media. This will then allow us to move towards more nuanced perspectives that are sensitive to disciplinary, institutional, and conceptual disparities, thereby activating new engagements between disciplines and perhaps change the way researchers might observe, analyse, and generate knowledge about the entanglements between generative AI and creativity.