Peter Kabel, born 1962, is a serial entrepreneur with expertise in media, technology, and design. He founded multiple companies, including Kabel New Media, Trendbüro, and Büro Hamburg. He was on the board of Jung von Matt AG. Kabel established CogniWerk.ai for the creative sectors and co-founded Lakshmi GmbH, a VC firm in Hamburg, investing in 30+ digital ventures worldwide. A specialist in Digital Branding, Generative AI, Digital Transformation, Product Development and more, he teaches at HAW Hamburg and champions various innovative initiatives. Recently Peter Kael co-founded CogniWerk.ai a platform providing cutting edge generative ai tools to creative professionals. Kabel is a recognized thought leader, author, and speaker.

When AI can compose music, choreograph movement, and generate imagery indistinguishable from reality, what remains uniquely human about creative work? This lecture explores the tension between technological abundance and the scarcity of meaning. Drawing on Baudrillard's theory of simulation and Benjamin's concept of the aura, it examines how generative AI doesn't destroy authenticity, but exposes its myth. The talk combines a compact technical foundation (how diffusion models, LLMs, and agentic workflows actually work) with concrete examples from CogniWerk.ai, a Hamburg-based generative AI platform for creative professionals. We will look at the creative industries' shifting value chains, the democratization of creative tools, and the philosophical questions AI forces us to confront: What is creativity when machines can create? What is originality when everything is remix? And ultimately: is art the artifact, or the intention?